Promotional Item Purchasing Advice & Buyer's Guide
- Promotional Product Introduction
Do you want to attract and keep top-quality customers? Then give away your goods! Before you write off this idea as crazy, remember that everyone is still looking for that elusive free lunch. The Depression-era free meal was developed to offer a needed commodity in return for steady business...
- Promotional Products - Pros and Cons
Promotion products make a wonderful addition to a growing company’s marketing program. However, it is a good idea to keep in a mind a few pros and cons when deciding whether to use promotion products, and how to do so. The following guidelines may be of interest....
- Choosing The Right Promotional Item
Today, there are hundreds of promotional items to choose from for your business. In fact, the main problem you may face will be to restrict your choice to the items that will best reflect your company’s image. Just pick out the product that will accommodate your logo, and then set up a marketing plan to make the best use...
- Promotional Product Buying Tips
Start early! Plan your merchandise campaign a month in advance, if possible. A rush job is more likely to result in mistakes, so take your time and carefully prepare each step of the process several weeks from the launch date. The larger your order, the more time you will need to ensure quality and accuracy in your promotional items...
- Promotional Merchandise Pricing
Comparing costs for promotional items, you will find that the price range varies considerably, typically anywhere from less than a dollar to twenty dollars or more. Pricier items for special occasions, such as an anniversary clock, can run into the hundreds of dollars. In some cases, you may want to stock up on hundreds of smaller...
- Artwork and Logos for Promotional Items
After shopping for the merchandise that will project your company image in a positive light, your next step will be to decide what will appear on the promotional item, and then supply the vendor with the necessary logo or other business information. Be sure the logo size fits well with the item so that it is easy for others to read...
- Working with a Distributor
The Promotional Products Association International claims that today, more than 20,000 promotional merchandisers operate in the United States, working with 3,500 manufacturers of these products. A typical business owner can find just about any type of specialty item to represent every kind of enterprise in which he or she...
